If you’ve ever wondered what preorder week looks like behind the scenes at Lolly & Laddie, here’s a peek! Spoiler alert: it’s a little chaotic, a lot of coffee, and a whole bunch of excitement.
Preorder week is one of our favorite parts of running this business. It’s when all the months of designing, tweaking, and perfecting finally come to life, and we get to see which prints make you light up the most.
The Week Before Launch
In the days leading up, we’re finalizing mockups, double-checking sizing charts, scheduling social media posts, and getting the website ready. It’s like planning a big party — everything has to line up just right before the doors open!
Launch Day
When preorder officially opens, it’s all hands on deck. Between answering questions, fixing typos that somehow sneak in at the last second, and keeping an eye on the rush of orders, it’s both thrilling and nerve-racking in the best way.
We usually celebrate with cookies, matching PJs, and a group chat full of “Did you see how fast that one’s selling?!”
During the Week
Once the initial rush settles, we focus on customer messages, updates, and questions and try to keep up with the excitement in our VIP group (which we love seeing). We also track what styles are most popular so we can plan future runs.
After Preorder Closes
As soon as it closes, we total up all quantities, organize everything for our manufacturer, and start preparing shipping plans. It’s a ton of work, but seeing these designs move from an idea to actual cozy pajamas in your hands makes it all worth it.
Running preorders isn’t always easy, but it’s one of the best parts of this journey. Each one tells a story, not just of the designs themselves but of the community that shows up every single time to support them.
Thank you for being part of our L&L family. Whether you grab one set or five, your excitement is what keeps us going (and caffeinated).
With love,
Lolly & Laddie Boutique