Every Lolly & Laddie print starts with a spark. Whether it's a memory, a favorite show, a moment that made us smile, or something our community has been asking for. What might look like “just pajamas” on the surface always has a story woven in.
We believe that what makes our prints special isn’t just the colors or patterns, it’s the feeling they create. Whether that’s nostalgia from a childhood movie, comfort from a familiar quote, or a little joy from a print that feels like “you,” every design is made with heart and purpose.
From Idea to Illustration
It usually starts with a note scribbled down late at night or a message from one of you saying, “You have to make this print!” From there, we gather inspiration, reference materials, and color palettes. We picture how it’ll look on a cozy sleeper or a pair of joggers and how it’ll feel when your little one wears it.
Then, we send everything to our designer, who turns the concept into a full digital pattern. Sometimes it takes a few rounds to get the details just right, a tweak to the tone, a change to the layout, or a softer shade of blue, until it feels like it perfectly captures the idea we started with.
Balancing Fun and Meaning
We love creating designs that are fun and nostalgic but also meaningful. Some prints are inspired by our favorite movies and shows, while others celebrate holidays, faith, or simple moments of family life. We try to keep a balance... something for everyone, while staying true to our cozy, story-driven style.
There’s also a lot of care behind the scenes to make sure every design feels appropriate and respectful, especially for our inspired collections. We work hard to honor the themes you love in a way that’s uniquely L&L.
Why We Create
For us, each print is more than fabric, it’s connection. It’s the little moments... a child pointing out their favorite character, matching pajamas on Christmas morning, or a parent saving a tiny sleeper as a keepsake. That’s what makes this work so special.
Every collection is personal to us, and we’re so grateful that you’ve embraced them with such excitement and love. Your feedback, ideas, and even your requests help shape what comes next, truly making this a community-driven brand.
Looking Ahead
As we continue to grow, our goal is to keep that creative spark alive and to design pieces that make you feel something. Whether it’s a print that makes you laugh, cry, or remember, we want each release to carry the same heart and authenticity that started Lolly & Laddie in the first place.
Thank you for letting us bring these ideas to life and for making our designs part of your family’s story. We can’t wait to show you what’s next.
With love,
Lolly & Laddie Boutique